Giants da plataforma de streaming, Twitch construiu claramente com o aumento do engajamento em 2020 provocado pelos bloqueios impostos como resultado da pandemia CoviD-19.De acordo com os dados apresentados por Wette.de, Twitch gerou US $ 195,5 milhões em compras no aplicativo no primeiro semestre de 2021, 139,88% a mais que a primeira metade de 2020.
Twitch gerou quase US $ 200 milhões em compras no aplicativo em H1 2021
A indústria de jogos floresceu quando as empresas foram forçadas a fechar e os cidadãos foram forçados a encontrar maneiras alternativas de entretenimento dentro dos limites de suas próprias casas.Naturalmente, a indústria de jogos, que já estava crescendo rapidamente antes dos eventos de 2020, experimentou um aumento no engajamento.Esse momento transferiu claramente para 2021, como evidenciado por um dos nomes mais reconhecíveis do mundo dos jogos.
Video-game streaming platform giants, Twitch experienced an impressive 2020 but pales in comparison to 2021’s early figures. In the Q1 and Q2 of 2021, Twitch generated $98.7M and $96.8M respectively, in in-app purchases for a combined total of $195.5M for H1 2021. This figure is an estimated 140% increase from H1 2020 when in-app purchases amounted to just $81.5M.
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The first quarter of 2021 is also a 35.3% QoQ increase from Q4 2020.
Number of Downloads Still Well Above Pre-Pandemic Levels
The number of twitch app downloads also dramatically increased in 2020 most especially in Q2, the first full quarter affected by the pandemic. After the global onset of the pandemic, the Twitch app was downloaded 24.92M times in Q2 2020, an almost 90% increase from the 13.12M downloads experienced in Q1 2020.
The number of downloads has yet to reach the heights of Q2 2020 again, but still remain well above pre-pandemic levels. In the first half of 2021, the Twitch app was downloaded almost 40M times, with Q1 setting 21.74M downloads and Q2 generating 18.17M downloads.
Rex Pascual, esports editor at www.wette.de, commented:
“Twitch looks set to continue the momentum built from 2020s pandemic with an impressive first-half performance. Most in the industry see 2020s increased engagement as a catalyst, that expedited expected growth rather than a fluke, benefiting from a one-off event. Twitch’s H1 performance is early evidence that the former is likely true.”