O segmento de jogos é a maior e mais lucrativa categoria da indústria de aplicativos móveis e gera cerca de 60% da receita total de aplicativos.Dentro do segmento, a receita de publicidade violou a marca de US $ 100 milhões pela primeira vez após a experiência em crescimento de 2020. De acordo com os dados apresentados por Wette.de, A receita de publicidade deve atingir US $ 115 bilhões em 2021, após um aumento de 30,8% A.
A indústria de jogos é um mercado em rápido crescimento, oferecendo oportunidades inovadoras em apostas esportivas e cassinos.Muitos oferecem bônus interessantes para o cliente novo e regular incenso suas chances de vencer.Se você gosta de correr riscos, é definitivamente Neue Buchmacher.
Advertising Revenue From Mobile Gaming Apps Grew By Over 30%, Passes $100B Mark For First Time
The gaming industry is one of the fastest-growing industries around and benefited greatly from the lockdowns of 2020, seeing a significant spike in engagement. The gaming segment of the mobile apps industry has built on this momentum and is projected for significant growth in 2021 in three of its major revenue streams; Advertising, In-App Purchases and Paid App revenue.
The advertising revenue stream is projected for the highest growth in 2021 out of the three with an impressive 30.8% YoY growth, reaching $115B by the end of 2021 from just over $88B in 2020. This growth sees advertising revenue from mobile gaming apps cross an important milestone as it breaches the $100B mark for the first time. Advertising revenue is also projected to grow at a compound annual growth rate of 12.62% in the four year period from 2021-2025, reaching an estimated $185B by the end of the forecast period.
In-app purchases is the most lucrative revenue stream for mobile gaming apps and is also projected to experience significant growth in 2021 albeit not at the same level as advertising revenue. The In-app purchases revenue stream is expected to record a 22.1% YoY growth in 2021, growing to an estimated $133B from just $109B in 2020.
Robert Pascal, eSport editor at Wette.de, commented:
“All of gaming experienced an uptick from 2020 and mobile gaming apps inevitably flourished from lockdown conditions. The industry looks primed to build on this momentum and 2021’s numbers are early indications that the industry experienced more than just a fluke in 2020 and should be a force to be reckoned with in the coming years.”